Santa Claus Delivers Cadbury Chocolate

Posted: November 26, 2009 in Advertising, Christmas
Tags: ,

With Christmas fast approaching and Kraft making a hostile bid to take over the iconic British chocolate brand Cadbury, I thought it would be interesting to look at how Cadbury used another icon, Santa Claus, to advertise their chocolate brand in the 1920s.


I believe this is from a decade or so before Coca Cola and Haddom Sundblom used Santa to advertise the ‘pause that refreshes’. Note how Santa’s sack has a Union Jack emblazed on it, to emphasise the British-ness of the product.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s