More Racist Licorice

Posted: November 30, 2008 in Advertising, Racism
Tags: ,

The other day I posted about Nigger Boy Licorice, a brand of sweet that was popular in Australia for many years up until the mid-1960s when it was suddenly realised that people found the name Nigger Boy to be offensive rather than amusing. I don’t know much about this brand of sweet, and would really appreciate any information. I do know that the factory/shop that produced these sweets was based in Hawthorn Road Caulfield, about 500 metres from where I now work which is in the heart of Melbourne’s ‘bagel belt’. I do have a few various offensive advertisements that the company made.




  1. […] More about that racist licorice! I just thought that I would continue on from my two posts about Nigger Boy licorice, a brand of candy that was very popular in Australia from the 1940s until the mid-1960s. I have already made a couple of posts about it here and here. […]

  2. Millsie says:

    The image above was deemed too offensive by Photobucket and they deleted the image from my account. Umm, I agree that it is racist but that is how things were in the past, and if we trun a blind eye to the stupid things that were done in the past, how can we learn to not repeat them in the future?

  3. […] by Millsie on October 1, 2009 I have updated my post on racist Australian liquorice of the 1940s and 50s. I was force to update it as Photobucket, where I hosted the pictures, deemed that they breached […]

  4. Frank says:

    Hi, I’m interested in buying the above I will pay very good money if interested.

  5. […] As Pelaco is a Melbourne company I wonder if the company who did this was responsible for the Nigger Boy Licorice ads as […]

  6. Matt says:

    This isn’t racist, how stupid to call it that, its historic labelling depicting something that was never meant to offend!

    The word nigger was never used to begin with, in a derogatory manner, it was the Spanish word Negro translating to Black, but it was later used in a derogatory manner by some as it was used in a bad way it was deemed racist by some countries and banned, replaced with term coloured which also fell out of favour deemed offensive and replaced by Black….

    I wonder to myself if the banning of these things like “Niger boy brand” and “golly wog” which became offensive is the reason why not many Black people affront the products we buy today, something which is now considered prejudiced and I ask myself if a simple name change in keeping with the times would of been more productive.

    In many other non English speaking countries people will be surprised to find that the word Nigger is not considered racist and used to refer to “Black people” in that way and accepted by the black people, in fact in some them same countries that still use the name Nigger it would be considered racist to refer to someone as Black that would be deemed racist and get you in a lot of trouble. just as the term Nigger would in English speaking countries.

    If unity was to ever exist between different Races then things like the above picture should not be deemed racist maybe not fitting in today standards, but no offense should be taken, we have to let go of the past if we want to progress into the future!!

    PEACE !

  7. Millsie says:

    Actually it’s the fact that these products were still using the ‘Nigger Boy’ in the late 60s that is what I consider racist. You cannot deny that regardless of the initial intentions by the late 60s the word ‘Nigger’ would be offensive.

  8. Steph (TAS) says:

    Just wanted to let everyone know that my late grandfather Reginald Percy Clark was the founder/owner of The Nigger Boy Licorice Company (later to be renamed The Lucky Boy Licorice Company). He never intended to be racist in any way. I have a lot more info on him and his Company as well as the dozens of sweets/licorice he named and made if anyone is interested. I am also looking for any photos etc people may have to help me compile a photographic history of my family. Pls feel free to email me. Many thanks S

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