With Christmas fast approaching and Kraft making a hostile bid to take over the iconic British chocolate brand Cadbury, I thought it would be interesting to look at how Cadbury used another icon, Santa Claus, to advertise their chocolate brand in the 1920s.
I believe this is from a decade or so before Coca Cola and Haddom Sundblom used Santa to advertise the ‘pause that refreshes’. Note how Santa’s sack has a Union Jack emblazed on it, to emphasise the British-ness of the product.
